What does Google say about you when you’re not in the room?
Before a customer calls, a lender decides, or a partner signs — they Google you. What comes up is your reputation whether you put it there or not: reviews, complaint-board posts, old news stories, social media mentions, public records. Most business owners have no idea what’s actually out there under their name.
We find all of it, document it, and build a plan to fix what’s fixable.
One Bad Review Can Cost You Ten Customers
You already know this from your own behavior. You check reviews before you hire anyone — a contractor, a restaurant, a doctor. Your customers do the same to you.
A single fake or unfair review sitting unanswered at the top of your profile quietly taxes every estimate you give and every consultation you book. And if someone is actively working against you — a dispute, an ex-employee, a competitor — the damage compounds while you don’t know it’s happening.
What We Look For
A full reputation audit covers everything visible under your name and business:
- Reviews across Google, Yelp, Facebook, and industry sites — including patterns that suggest fake or planted reviews: timing clusters, reviewers with no other history, copy-paste language
- Complaint boards and consumer forums
- News mentions — current and archived
- Social media mentions across the major platforms
- Public records — court filings, liens and judgments, regulatory or licensing actions, business registrations. The paper trail anyone can find, documented honestly.
- Impersonator profiles and stale listings — duplicate or fake profiles under your name, and old directory listings under business names you haven’t used in years
Everything documented with dates, URLs, and screenshots. A paper trail — not just a report.
What We Can Actually Do About It
Here’s the honest version, because this industry is full of people who will promise you anything:
We can get reviews removed when they violate the platform’s policies — fake reviews, conflicts of interest, prohibited content. We have a real process for disputing them properly, including working with a review-removal firm that has a legal team for the hard cases. [Rick: insert partner/wholesale detail if publishing]
What we can’t do is guarantee any specific review comes down. Anyone who guarantees that is lying to you — and that honesty is exactly why you can trust the rest of what we tell you.
For what can’t be removed, we bury it: legitimate positive reviews from real customers, strong and complete profiles everywhere, and content that pushes the bad stuff off page one. And we show you how to respond to negative reviews in a way that makes you look good to the next hundred people who read them.
Ongoing Monitoring
Cleanup without monitoring is mopping the floor with the tap running. Our monthly monitoring watches for new reviews, new mentions, and new listings across the web — and alerts you when something needs attention. You hear about it from us, not from a customer you just lost.
How an Engagement Starts
A one-time reputation audit. We run the full search, hand you the documented findings, and lay out the remediation roadmap: what’s removable, what gets buried, what gets responded to, and what each step costs. Then you decide — handle it yourself, hire us for the cleanup, add monitoring, or all three. [Rick: insert audit pricing — Essential $750 / Comprehensive $1,500 / Monitoring $350/mo if publishing]
Frequently Asked Questions
Can you remove a bad Google review?
Sometimes. If it violates Google’s policies, we dispute it through the proper channels, and we have a solid process for legitimate cases. We never guarantee a specific removal — that’s the honest answer.
What if the review is fake, or from a competitor?
That’s the strongest case for removal. We document the evidence — timing, reviewer history, patterns — and present it properly. Fake reviews violate policy. The key is proving it.
How long does cleanup take?
The audit itself is typically completed within a couple of weeks, depending on scope. Removals depend on each platform’s review timelines. Suppression — burying what can’t be removed — is a months-long effort. Anyone promising overnight results is selling snake oil.
Will you need my Social Security number or sensitive personal data?
Never. We work from public information: your name, your business name, and what’s already visible online. We’ll never ask for your SSN — and if a reputation company does, walk away.
Find out what Google says about you before your next customer does. Call 201-530-0372 for a reputation audit.